The following ads provided fact-based, compelling messages for media materials, including several TV ad spots that engaged the public. Developed through polling and focus groups, messages like “handguns are the number one killer of kids in California” and “there are more gun dealers than McDonald’s” eventually led to the passage of common sense policies to reduce access to guns.
Too, Too Many Guns
Campaign Ads, Gun Violence Prevention Ads
“America produces a handgun every 20 seconds…10 kids are killed every day.” Produced by Zimmerman & Markman for Prevent Handgun Violence Against Kids.
Gun Violence is Out of Control
Campaign Ads, Gun Violence Prevention Ads
“Do you know what the number one killer of kids is?” Produced by Zimmerman & Markman for Prevent Handgun Violence Against Kids.
Mothers of Gun Victims
Campaign Ads, Gun Violence Prevention Ads
Two mothers share the tragedy of losing their sons to gun violence. Produced by Zimmerman & Markman for Prevent Handgun Violence Against Kids.
Concealed Carry is Crazy
Campaign Ads, Gun Violence Prevention Ads
Kids shouldn’t grow up being afraid to walk to school. We need to do something about it. Produced by Zimmerman & Markman for Prevent Handgun Violence Against Kids.
Neighborhood Gun Dealers (English)
Campaign Ads, Gun Violence Prevention Ads
Gun dealers hiding in your community can be zoned out of neighborhoods. Produced by Zimmerman & Markman for Communities on the Move Campaign.
Neighborhood Gun Dealers (Spanish)
Campaign Ads, Gun Violence Prevention Ads
Gun dealers hiding in your community can be zoned out of neighborhoods. Produced by Zimmerman & Markman for Communities on the Move Campaign.
School Shooting
Campaign Ads, Gun Violence Prevention Ads, Youth Violence Prevention Ads
A mother’s perspective on a school shooting at a San Diego High School in 2001 where 11 youth were shot. Produced by Armour Media for Choices for Youth Campaign.
Print Ad: “Isn’t That Enough?”
Campaign Ads, Gun Violence Prevention Ads
This print ad appeared in the Washington Post and the New York Times in March of 1995 as part of the prevent hand gun violence against kids campaign.