The following ads were developed to encourage an honest, bi-partisan dialogue about providing choices and resources addressing youth violence. Strong messengers, like youth who had been given second chances, and compelling messages like “nothing stops a bullet like a job,” resonated with the public and policymakers.
Jeremy Estrada Story
Campaign Ads, Youth Violence Prevention Ads
Former gang member tell his story about getting out, getting a degree, and his hope to become a doctor. Produced by Zimmerman & Markman for Resources for Youth Campaign.
Rewind to Save Lives
Campaign Ads, Youth Violence Prevention Ads
There are multiple opportunities to change a life, just pick one. Produced by Zimmerman & Markman for Resources for Youth Campaign.
Nothing Stops a Bullet Like a Job
Campaign Ads, Youth Violence Prevention Ads
How Homeboy Industries can change and save lives. Produced by Armour Media for Choices for Youth.
School Shooting
Campaign Ads, Gun Violence Prevention Ads, Youth Violence Prevention Ads
A mother’s perspective on a school shooting at a San Diego High School in 2001 where 11 youth were shot. Produced by Armour Media for Choices for Youth Campaign.
Print Ad: They’re three times more likely to be victims
Campaign Ads, Youth Violence Prevention Ads
Demonstrating voters’ support in the investment in youth violence prevention, this ad was placed in major newspapers during a special legislative session on pending state budget cuts.